Broadcasting mainly to the region's ethnic minority communities, Bradford City Radio Ltd, trading as SUNRISE RADIO (Yorkshire) was formally launched on 9 December 1989.

Sunrise Radio works closely with local charities and voluntary groups and provides regular "what's on" information.

[1] The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".

The studios are based in Bradford City Centre and the mix of programming aims to take into account the area's diverse population, something that no other radio station in the region has previously attempted.

This article about a radio station in the United Kingdom is a stub.