[1][2][3] The event was created as a shitpost by the Facebook page "Bulbulito Balagbag: tuberong kulay green", whose name is a crude Tagalog reference to pubic hair, some time in March 2016.
[6] Netizens mockingly expressed their "disappointment" over the advisory, saying that they cancelled prior commitments, such as weddings and even a childbirth, to attend the event.
[7] On April 4 and 11, 2016, Ace Hardware, in an act that reversed their earlier condemnation, posted a countdown[8] and released a poster[9] for the fictitious event on their official Facebook page.
[10] On April 15, the day of the scheduled brawl, Ace Hardware prepared a small mock boxing ring where customers could take photos.
[11][12] Leigh Reyes, President and COO of MullenLowe Philippines, an advertising agency,[13] criticized Ace Hardware's stern reaction to the tongue-in-cheek event, saying that disavowing any involvement and condemning those who organized the stunt is not an effective business strategy, but fame is.