[1] It is published by Suomen luonnonsuojeluliitto (The Finnish Association for Nature Conservation).
In the 1960s, environmental topics began to be included, and they were sometimes addressed in such a heated tone that, for example, forest professionals left the union.
By 2022 Suomen Luonno had 155,000 readers according to the National Media Research[7] and its total reach, including digital, amounted to 193,000 people.
Suomen Luonto won the Quality Magazine of the Year award in 2011.
[8] Suomen Luonno's articles have been awarded in Aikakausmedia's Edit competition for several years[6].