The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett.

The Supercuts salons in the United Kingdom are owned and operated by the Bushell Investment Group, a U.K.-based private family office focused on investing in small and medium enterprise businesses, under a franchise agreement with Regis Corporation.

One of the primary goals of the two founders was to expand the brand through franchising, while still maintaining a "less costly" haircut than "upscale" salons.

[5] A significant marketing pillar of the brand was its "unisex" haircuts – that is, a barbershop not geared exclusively towards men or women.

In 1987, the founders sold their brand to a venture capital group, and by 1996 Supercuts had 1,200 locations throughout the United States.