The company originated with a single salon in London, Ontario, in 1980 and began franchising about 2 years later.
[1] First Choice Haircutters is a subsidiary of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts, Vidal Sassoon, Cost Cutters and SmartStyle.
[2] The company headquarters are located in Regis Corporation's home office, based in Minneapolis, MN.
[citation needed] The Canadian actress Jacqueline MacInnes Wood, who later went on to act in the soap opera The Bold and the Beautiful, made her debut in a commercial for the company.
[5] She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.