SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation Pennsauken Township, NJ.
In 1971, Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70,000.
[1] Shreiber's plan was to market soft pretzels to sports stadiums, which at the time had a limited menu.
SuperPretzel products are available across a number of retail chains in the United States and Canada including Target, K Mart, Winn Dixie, Key Food, and Food Universe.
[2] Their products are also sold online by Instacart, Amazon Fresh, Fresh Direct, PeaPod, goPuff, and Shipt.A[3] This brand-name food or drink product–related article is a stub.