[5] Ron Rivett and Dennis Brown created the new Super 8 Motel corporation with each of them owning 50% of the stock in the new company.

[7] The first Super 8, with 60 rooms, opened in Aberdeen, South Dakota, in 1974,[6] built near a Holiday Inn with just some drawings made by Rivett as blueprints.

[8] Super 8 had a frequent traveler program, the VIP club, which was introduced in 1976; it grew to over 7.6 million members.

[19] In November 2016, Super 8 launched a new promotion for US Army veterans which included a reserved parking area in all US and Canada locations.

[22] In March 2018, Super 8 launched a concept Jeep Wrangler, the ROADM8, with body works and interiors reminiscent of the brand's redesigned hotels, and some unexpected features such as a coffee machine and a mini-fridge built in the central console of the back seats.

[25] The minimum standard Super 8 requires offering guests a complimentary breakfast item with beverages and free wireless Internet access.