Super Shops Automotive Performance Centers was an American chain of 165 aftermarket auto parts stores which operated from 1963 to 1998.
The chain was founded as a single store on July 1, 1963, by Harry Eberlin, a United States Air Force Veteran and freelance auto-parts dealer.
[5] Since 2013, the Super Shops trademarks and corporate name were obtained by a nostalgia group of former workers and customers to provide the sale of T-shirts and other memorabilia.
Eberlin spent many long hours at the shop, and personally negotiated equipment purchases with other notable legends of the industry.
He quickly won the loyalty of local racers who had previously been traveling long distances to find the parts they needed.
Tucson, Arizona; Lakewood, Colorado; and San Jose, California; came online in 1979, bringing the number of stores in operation to 15.
A new store was opening on an average of just over once per month, and a simultaneous marketing, hiring, training and selling juggernaut had been created on the fly.
The latter half of the 1980s saw Super Shops sponsoring numerous race teams in various classes of competition, operating race support trailers sponsored by Mallory and Erson, and becoming highly involved with Top Fuel through sponsorship of Big Daddy Don Garlits, and later, Eddie and Ercie Hill.
[7] By the year 1992, Super Shops was operating 165 retail locations, three distribution centers (San Bernardino, Grand Prairie, Texas, and Jacksonville, Florida), two corporate head offices (Victoria Court and Tippecanoe, in San Bernardino), two speed parts manufacturers (Mallory and Erson) and a mail order Operation (ASAP).
An announcer, Doug Collins, would forcefully tell about the latest parts deals of the week, with hard rock music in the background.