Super de Boer

The French food retail group Casino Guichard purchased a 37% stake in the firm in 2002,[1] and increased this to 57% by 2008.

[2] The firm agreed to be taken private by Dutch rival Jumbo in October 2009 in a deal worth €552 million, with Casino selling its entire stake.

In 1998, De Boer Unigro merged with Vendex N.V. to form Laurus, which had plans to rebrand all the stores under the Konmar name.

In 2004, Laurus started renewing the store's image in "Operation Refresh Express".

The goal of this renewal was to shake off the old, expensive image, as well as to freshen up the stores and private label products.

Typical Super de Boer supermarket