Supercapitalism was a concept introduced by Benito Mussolini in a speech given in November 1933 to the National Council of Corporations of the Kingdom of Italy.
[3][1] Mussolini claimed that at the stage of supercapitalism "a capitalist enterprise, when difficulties arise, throws itself like a dead weight into the state's arms.
Mussolini argued that although Italian Fascism did not support a return to dynamic or heroic capitalism, he appreciated heroic capitalism for its industrial advances and technological achievements, and Italian Fascism admired "capitalist production, captains of industries, modern entrepreneurs".
Supercapitalism wants all babies to be born exactly the same length so that the cradles can be standardized and all children persuaded to like the same toys.
It wants all men to don the very same uniform, to read the same book, to have the same tastes in films, and to desire the same so-called labor-saving devices.