[4] Vertovec argues superdiversity in Britain "is distinguished by a dynamic interplay of variables among an increased number of new, small and scattered, multiple-origin, transnationally connected, socio-economically differentiated and legally stratified immigrants who have arrived over the last decade".
[6] According to Nasar Meer, "Super-diversity has emerged both as a description of empirical phenomena (the proliferation of diversities) and as a normative claim that increased pluralism (both associated with migration as well as wider changes in our understanding of identity categories) requires social scientists and policy makers to develop approaches to register this".
Sinfree B. Makoni argues that the concept "contains a powerful sense of social romanticism, creating an illusion of equality in a highly asymmetrical world, particularly in contexts characterized by a search for homogenization...I find it disconcerting, to say the least, to have an open celebration of diversity in societies marked by violent xenophobia, such as South Africa".
[10] Ana Deumert argues: "The use of 'superdiverse' as a descriptive adjective, is a theoretical cul-de-sac, because the complexities brought about by diversity in the social world ultimately defy numerical measurement".
The aesthetic appeal of truthiness and the illusion of novelty, contemporaneity and relevance undoubtedly explain some of the attraction yet we cannot ignore the fact that the advent of superdiversity provided scholars of multilingualism with a new means to move up the academic ladder, distinguish their publications, and fund their work.Key researchers working on superdiversity include Vertovec, Jan Blommaert and Jenny Phillimore.