"[1][2] Outside Lands takes place yearly in San Francisco's Golden Gate Park, and with a diverse lineup of performers, art installations, and a focus on sustainability, it was designed to mirror the culture of the city.

In 2013, Superfly established Well Dunn, an organization which provides financial support to students interested in careers in the entertainment industry, allowing them to participate in internships they would be otherwise unable to afford.

[10][11] Tipitinas was sold in 1995 and along with Goodstone, Black, Farman, and Mayers decided to start their own concert promotion company.

[10][12] Superfly planned to stage shows in clubs and theaters and on riverboats during major city events such as Mardi Gras to capitalize on the influx of visitors to New Orleans.

To launch the company, they borrowed $20,000, mainly from family, and in March 1997 they promoted their first show, Take Funk to Heaven: Mardi Gras '97.

Relying on grassroots marketing, they had similar success with a series of shows at venues which included clubs, theaters, warehouses, and riverboats.

In 1999, Black and Farman graduated, Mayers quit Jazz Fest, Goodstone moved to New Orleans, and Superfly Presents became a full-time endeavor.

They promoted the events through word of mouth, print ads in alternative weeklies and college papers, and the internet, which was actively used by jam bands, and had 50 people doing grassroots marketing in 40 cities.

A multi day music, art and entertainment event, which, like Glastonbury, included onsite camping, the first Bonnaroo was held in June 2002 in Manchester, Tennessee.

Held on a 700-acre farm, it was financed in part by Coran Capshaw, who managed the Dave Matthews Band, among others, and produced in conjunction with Knoxville-based promoter A.C. Entertainment.

Focused on jam bands and roots artists, performers included Widespread Panic, Trey Anastasio, and String Cheese Incident.

The festival grounds operated 24 hours without a curfew, and included a taxi service, general store, daily newspaper, and a 24-hour cinema.

[24] In 2008, Superfly and Capshaw's Starr Hill Presents partnered with Another Planet Entertainment, a San Francisco-based promoter, to create the three day Outside Lands Music and Arts Festival.

Because the location required cooperation entities including the San Francisco Recreation and Parks, the SFMTA and various neighborhood associations it took more than three years to secure the site.

"Eco Lands," devoted to environmental awareness, included a recycling spot that offered prizes in exchange for plastic bottles, a wind turbine, and a mini farmer's market.

[22][26] In 2009, the company founded Superfly Marketing Group to further diversify their business model and capitalize on their expertise and curatorial voice.

Led by Goodstone, early SMG projects included JetBlue's Live From T5, a concert series at the airline's newly designed terminal which in 2010 featured a performance by Taylor Swift.

It was criticized due to logistical issues in its inaugural year, and while Superfly corrected many of the problems in 2013, the festival was rained out on its third day.

Disparaged by attendees and vendors as well as community groups who objected to the use of Prospect Park as a festival site, the Great GoogaMooga and cancelled after its second year.

The festival, produced for Pabst, takes place on a 10-acre site at Zidell Yards in the South Waterfront District, Additional late-night shows are held at music venues in and around Portland.

A portion of the proceeds from Project Pabst benefit the Jeremy Wilson Foundation, which provides financial assistance in times of medical crisis to musicians and their families.

In a joint announcement by Live Nation, Superfly and AC Entertainment, the deal was described as a partnership that gave the founders a degree of autonomy.

Reiner and Seymour worked with each of the bars involved in Cocktail Magic to ensure diversity, with a goal of letting "each one bring their best in show with a couple of different options per establishment.

With a primary focus on local reinvestment and asset-building, Bonnaroo Works Fund has donated over $7 million to charitable causes since the festival's inception.

In 2012, members of the Superfly team established Well Dunn, an organization which supports students pursuing careers in the entertainment industry by providing financial grants which allow them to enhance their education through internships.