The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good."

In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts.

[3] On this occasion, one drawing received considerable favorable attention from their friends — the head of a beret-wearing, smiling stick figure and the phrase "Life is good."

The brothers began to sell T-shirts and hats featuring Jake in local stores.

[1] Products are sold online via the company's website, in approximately 4,500 retail stores in the United States,[4][5] and in 30 countries.