After World War II, Superga restarted production specializing solely in high quality footwear.

In 1951 the firm merged with Pirelli, which brought it new funds and made it possible to sharply increase the production of tennis shoes.

As of 2011, Steve Madden corporation acquired the license to sell, market, and distribute Superga products in North America.

[2] Superga now offers a wide range of colors, fabrics, and prints each season for women, men, and kids.

In the 2019 film Knives Out, the character Marta Cabrera (portrayed by Ana de Armas) wears a pair of Superga 2750 shoes.