The original concept for the attraction was to make riders into celebrities attempting to evade paparazzi on a wild high-speed ride through Hollywood.

Reportedly, video clips of Michael Eisner (in his official role at the time as Disney chairman and chief executive officer) would have book-ended the ride.

[2] The unexpected death of Princess Diana in a car crash in Paris on August 31, 1997 forced Walt Disney Imagineering to radically redesign the ride.

Visual gags intended to be absorbed at high speed no longer made sense, so the ride was filled with celebrity figures to compensate for the change in pacing.

[3] Superstar Limo was situated in the Hollywood Pictures Backlot area and was one of the original attractions featured on the park's opening day on February 8, 2001.

A Hollywood talent agent named Swifty La Rue (portrayed by a puppet) appeared infrequently on small in-seat video screens, reminding the riders not to be late to their movie premiere.

[1] The story of the attraction placed the rider as Hollywood's newest celebrity, starting out at Los Angeles International Airport and then boarding a limousine taking them through a variety of locations and situations on the way to the premiere of their new movie at Grauman's Chinese Theatre.

[10] In an early review of California Adventure in The Boston Globe, Anne Chalfant stated: "Kids will also like Superstar Limo, in the Hollywood Pictures Backlot area.

"[12] An article by David Rorden in the Longview Daily News said: "The space would be better devoted to something more entertaining, such as an Audioanimatronic dentist doing root canals on all Imagineers who came up with the idea for Superstar Limo.