Surf film

The genre itself has been defined by surfers traveling with their friends and documenting the experience on film.

In the era of Bruce Brown, Greg Noll, Bud Browne, John Severson and others, these films were projected for fans in music halls, civic centers, high school gyms, coffee houses, and high school auditoriums.

During the 1980s, the market for surf films surged with the release of more affordable video cameras.

VHS and DVDs made the surf film viewing experience a primarily "at home" affair, leading to a decrease in popularity of public showings.

Artists such as The Malloys, Jack Johnson, and Jason Baffa have reinvented the genre by shooting self-financed 16mm motion picture film and utilizing indie music bands like G. Love, Alexi Murdoch, Mojave 3, White Buffalo, and Donavon Frankenreiter, creating what the surf media has called, "modern classics.