Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties.

to be the most active and accurate opinion polling company (online and telephone) during the Scottish Independence Referendum campaign in which the final result was 55% for "No".

[6] In contrast to polling published on or conducted during the day of the EU Referendum by Populus, YouGov, and Ipsos Mori that predicted the UK would vote to remain in EU, Survation conducted a private exit poll which correctly predicted Leave, despite academics deciding an exit poll for broadcast would not be feasible and an expensive and difficult proposition.

Their Chief Executive, Damian Lyons Lowe, appeared on a BBC program where the poll was mocked and described as an "outlier".

Nationally, data is weighted to represent the wider population of the United Kingdom in terms of gender, age, socio-economic group, religion, how they have previously voted, and how likely a person says they are to vote in the next general election.