[9][10] In 2007, the 25th anniversary of the organization, they changed the name to "Susan G. Komen for the Cure" and its logo to the pink ribbon.

In 2012, an analysis of Komen's finances by Reuters showed that the proportion of fundraising dollars it spent on research grants decreased by more than half.

While the absolute dollar amount of those grants had been steadily growing, it was not keeping pace with the surge in donations Komen had received.

[23] On October 28, 2010, Jerusalem held its first Susan G. Komen Race for the Cure, with over 5,000 Christian, Muslim, and Jewish participants.

[24] Before the race, the Old City's walls were illuminated pink by Komen's founder, Nancy Brinker, Jerusalem Mayor Nir Barkat, and the Prime Minister of Israel's wife Sara Netanyahu.

[44][45] Water cooler bottles made of polycarbonate may contain BPA, which has been linked to breast cancer tumor growth.

The collaboration was criticized by media outlets, including The Colbert Report[52] and Bitch magazine,[53] and raised questions about promoting unhealthy eating habits.

[37] In April 2011, Komen introduced a perfume brand, "Promise Me," promoted by Brinker on the Home Shopping Network,[55] only to encounter opposition due to its potentially harmful ingredients coumarin, oxybenzone, toluene, and galaxolide.

[56] In October 2014, the Houston-based oil field services company Baker Hughes was reported to have produced 1,000 pink drill bits to raise breast cancer awareness.

[58] In 2007, the organization changed its name to Susan G. Komen for the Cure and trademarked the running ribbon as part of its branding strategy.

An August 2010 Wall Street Journal article detailed a case in which Komen told the organization Uniting Against Lung Cancer no longer to use the name "Kites for the Cure" for its annual fund-raising event.

"[65] Beginning in 2007, Komen granted money to pay for 170,000 clinical breast exams and 6,400 mammogram referrals through the Planned Parenthood Federation of America and affiliates.

[66][67] Komen had said its affiliates provide funds for screening, education, and treatment programs in dozens of communities where Planned Parenthood is the only place poor, uninsured or under-insured women can receive these services.

[77][78] In the 24 hours after the news broke, Planned Parenthood received more than $400,000 from 6,000 donors,[73] followed by pledges of a $250,000 matching grant from New York City Mayor Michael Bloomberg[79] and a $250,000 gift from a foundation run by the CEO of Bonanza Oil Co. in Dallas to replace the lost funding.

[80] Four days later, Komen's board of directors reversed the decision and announced that it would amend the policy to "make clear that disqualifying investigations must be criminal and conclusive in nature and not political.".

[86][87] The Susan G. Komen 3-Day for the Cure fundraising walks were scaled back to seven US cities in 2013 from 14, due to a 37% drop in participation over the preceding four years.

[88] In January 2014 it was reported that the foundation saw a decline of 22% in contributions in the year following their decision to cease (and then resume) funding for Planned Parenthood.

[90] In 2006, Komen wrote in its newsletter that embryonic stem cell research had promise for curing breast cancer.

According to Science magazine, Christopher Umbricht got nearly $600,000 from Komen for molecular marker research at Johns Hopkins that includes stem cells.