[7] MacTavish Best is a vocal proponent[8] of humans spending time together in real life in an analog style despite her decades working in Silicon Valley.
The company focused on working with technology companies and represented dozens of long-term clients such as Craigslist[18] for over 15 years,[19][20] Esurance, Klout, Founders Fund, Smugmug, Olivia Travel, Quid,[21] YouNoodle, VentureBeat, MainStreet, and Playfish through to their acquisition by Electronic Arts.
MacTavish Best interviews experts at Posthoc salons such as Marcelo Gleiser, Tim Draper[27] Jennifer Doudna, Rana Foroohar, Tim Ferriss, Dean Karnazes, Barbara DeFina, Pete Worden, Andy Strominger, Amanda Feilding, Anne Case, Angus Denton, Ruby Wax, Fab Five Freddy, Lauren Jauregui, Philip Ball, Gary Hall Jr., Douglas Rushkoff, Paul Rosolie, Josh Tetrick, David Gelles, Leandra Medine, Emily Chang, Conor Dougherty, Erich Schwartzel, Robert Lustig, Michael Pollan, and Ken Goldberg.
[28] Musicians who have performed include Grammy winner Grace Weber, frontman for the Hothouse Flowers Liam O'Mainlai, Marianne Aya Omac and Gabe Harris (the son of Joan Baez), DJ duo Icarus, Aku (Florence & the Machine) and Queen Esther.
Violinist Frank Almond performed on his once stolen Lipiński Stradivarius at a salon on prediction and risk where WorldQuant CEO Igor Tulchinsky and scientist Chris Mason were interviewed.
[32] In November 2023, Saturday Night Live produced a skit with Timothée Chalamet recording a Calm app sleep story that did not go as planned.
[39][40] MacTavish Best spends time in Los Angeles’ Arts District, New York City[41] and the remote far Northern California coast.