[7] In March 2010 Lau left her role as commissioning editor of DazedDigital.com in order to focus on blogging full-time.

[10] Followers of Style Bubble included the fashion designers Christopher Kane and Nanette Lepore, who told the New York Times in 2010 that Style Bubble showed a "fun approach that is at the same time realistic," and that she and her staff were regular readers.

[2] Through Style Bubble, Lau became an occasional consultant and freelance writer, stating in January 2011 that 65 per cent of her income came from special projects, such as work for Gap, Dr. Martens, Armani, and the department store Selfridges; the rest from advertising revenue and freelance writing.

[8] For the Gap advertising campaign in 2010, she was one of the "demi-celebrities" who gave quotes while modelling their clothing, describing style as "the wrapping paper of my life".

[13] In 2014 Lau was the first blogger (rather than a journalist) to be asked by the Fashion Museum, Bath to select an outfit to reflect 2013 for their Dress of the Year collection.