At a time when most commercial litigation firms relied on billable hours, Susman revolutionized the industry by offering contingency fee arrangements to corporate clients.

[3] This allowed businesses to pursue major lawsuits without upfront legal costs, shifting financial risk onto the law firm.

The firm quickly built a reputation for aggressive, trial-focused representation and expanded into high-stakes antitrust, securities, and intellectual property litigation.

[1] The firm expanded beyond Texas, opening offices in Los Angeles, New York, and Seattle, each focusing on high-profile litigation cases.

By the 2010s, Susman Godfrey had established itself as one of the most elite trial law firms in the country, often ranking #1 among litigation boutiques in industry surveys.