Prior to the merger of Lviv's television and radio stations in 2018, both had been involved in the preservation of Ukrainian culture amidst Soviet Russification policies.

The first Ukrainian-language radio broadcasts in Lviv were for a period of three days in 1941, when the act of restoration of the Ukrainian state was read out.

Red Army soldiers attacked the studio during broadcasts, throwing grenades into the building and cutting power.

With a range throughout western Ukraine, the broadcast allowed individuals living outside Lviv to be aware of the declaration, resulting in an upswing in support for the Organisation of Ukrainian Nationalists.

[2] Under the Soviet Union, workers at Lviv's radio station were involved in protecting Ukrainian cultural heritage.

One resident later recounted that the local population anticipated the event, saying: When we heard that the Lviv television centre was coming around, almost all my neighbours, fifteen people, gathered in my flat.

In particular, the station's musical programmes received public attention for their high quality, drawing millions of viewers.

Officials at the NPBC had promised that the merger would lead to Lviv's television programmes being "high-quality" content, but it was later discovered that the film equipment owned by Lviv Television was financially unsustainable afer the merger.