She rose to major fame with her song, "The Real Me" which was released on June 12, 2001 to Rhythmic contemporary radio, from her album of the same name.

The singer also had her first number one hit in Iceland when she was nine years old, when she sang a Christmas duet with her father called "Fyrir Jól".

Svala and Scope released a cover of the song "Was That All It Was" in the mid 90s which became a dance anthem and a number 1 hit in Iceland.

She was attending college in Iceland but was traveling back and forth to London and Glasgow to write and record music for her debut solo album.

After signing she moved to Los Angeles in 2000 and started writing with some of the biggest hit-makers in the music business at that time.

The singer returned to Iceland and started writing and recording for her next solo album The Bird Of Freedom which was released in 2005.

The album went Gold in Iceland and gave Svala the opportunity to show her writing and producing skills.

After a few shows in Iceland and with major buzz on MySpace, Steed Lord was touring all over Europe and North America and being featured on high-profile blogs, magazines, college radio and mixtapes by DJs in the US.

Recognized for their soulful-beat-heavy dance music and very fashionable style, Steed Lord joined the nu-rave wave.

The Voice is one of the most popular talent competitions in the world, with over 500 million viewers, and the first edition of the Iceland version of the franchise was said to have been watched by 30% of the population.

[2] In early 2016 Svala formed the duo BLISSFUL with her husband and later in 2016 they released their first single "Elevate" which has got over 230,000 plays on Spotify.