The Swedish gambling reforms attempt to strike a balance between giving players the freedom to choose and protecting them from bad actors.

It conducts sales through approximately 6,700 agents, 2,000 restaurants, pubs, and bingo halls as well as via the Internet.

Erik Bergqvist and two other founders owned the only private shares in the company until a reorganization in the 1970s.

On January 1, 2019, Sweden brought in new laws that ended the state-run online gambling company’s monopoly and opened the market to private operators.

Starting from 2 November 2020, Erika Svanström became the new head of public affairs of Svenska Spel.