Ustinova was born in Severodvinsk, Arkhangelsk Oblast, Russian SFSR, Soviet Union (now Russia), the daughter of Tatyana and Vladimir Ustinov.

Ustinova studied at Moscow Economics and Statistics University, but in the second year transferred to the Finance Academy.

[1] After the fourth year she left the academy and enrolled in the Gerasimov Institute of Cinematography, with Vladimir Grammatikov as professor.

In 2005, having passed the casting, she was approved for the lead role of Dashka in the Pjotr Buslov film Boomer.

In 2009, Ustinova married Ukrainian director Mark Gorobets, and subsequently divorced him.