[1][2] Unlike many of his contemporaries, Botorić was convinced that film could be turned into a profitable endeavour.
In 1909, he signed a contract with the French cinematographic firm Pathé, becoming their representative in Serbia and Bulgaria.
In this capacity, he held exclusive Balkan premieres of Pathé's films in his hotel.
Botorić also regularly produced newsreels about local events on Pathé's behalf, with the firm providing filming equipment and a cameraman (Louis de Beéry), and Botorić giving them a share of his admission profits.
[8] Commercial film production came to a virtual halt following the outbreak of World War I.