The radio version was broadcast by Melbourne station 3DB in the 1950s, and was also heard on other Major Broadcasting Network stations on a Thursday evening, with auditions being held on Tuesdays.
It was presented in front of a live audience from various towns and cities with Major Network outlets.
[1] The television version was hosted by Doug Elliot and telecast on Melbourne station HSV-7 (early Australian series often aired on a single station as opposed to being networked), and is described as being a talent show, and is notable as one of the first such shows produced for Australian television.
[2] During this period, the same station broadcast another, longer-lived talent show, titled Stairway to the Stars,[3] which ran from 1956[4] to 1958.
A later Swallow's-sponsored talent contest, a special from 1959 that was hosted by Bert Newton, exists as a 16mm kinescope recording.