[5] All Leisure Holidays Group (ALG) subsequently acquired Swan Hellenic, joining it with sister brand Voyages of Discovery.

[6][7] The revived brand intended to begin operations with Minerva in May 2008, but the maiden voyage was later postponed after the ship's generators incurred problems.

[7] In January 2008, Swan Hellenic announced it would begin operating river cruises in 2009, offering itineraries sailing on the Danube from Vienna and on the Rhône from Lyon.

[9] The news came one day after the company announced it was cancelling its first itineraries of 2017, seen as a precursor to the ending of operations after profits had declined in recent years.

[12] On 22 July 2020, a team led by former cruise industry executive Andrea Zito announced it had purchased Swan Hellenic from G Adventures.

[13] Zito, who had helped to broker the sale of Swan Hellenic to G Adventures in 2017 while working for V-Ships Leisure, said the revived brand will retain its British heritage and maintain the breadth of international offerings provided in the past by honing in on its focus on exploring different cultures across global destinations.

[13][14] The ownership of Swan Hellenic is split between three Cyprus-based companies (shareholders, also listed as shipowners) - Capstans Ltd, Valbridge Ltd, and Diamant Ltd.