The station plays easy listening pop music from the past and present, alongside local news, travel and community information.

A version of the station for broadcast outside Wales, Breezy Radio UK was launched in late June 2022 - officially the 27th, though online streaming began several days prior - as a DAB+ station in London and Birmingham, and online.

It was initially announced that the new Breezy station would also serve the south of England - including the areas served by the Nation-run Hits Radio South Coast and Greatest Hits Radio South Coast;[5] however, this plan was subsequently amended, with Nation Radio UK taking the slot instead.

[7] As with Nation's other stations, output is produced and broadcast from the remote studios of Nation Broadcasting's presenters and shared across its sister stations Bridge FM, Radio Carmarthenshire and Radio Pembrokeshire.

As Swansea Bay Radio, the station previously applied unsuccessfully to Ofcom to remove the requirement for a 24-hour news obligation.