Its design was considered innovative and the aircraft was viewed as part of a trend of producing safe and economical airplanes, which would appeal especially to automobile drivers.

This was accomplished by eliminating an extra wing span which used to enter the cabin area and obstruct the ceiling of the cockpit thus limiting the overhead field of vision.

[6] The plane was certified by the United States Department of Commerce and was powered by the Warner Scarab engine,[6][8][9] which produced 85 h.p.

[11] Model W-15 featured detachable passenger-side controls which could be mounted or removed depending on whether a student pilot was present.

[12] The Swanson Coupe was mentioned in a 1931 article of The Tuscaloosa News as an example of a closed-cabin, safe and economical airplane which was intended for use by "average men" who also drive cars.