Wilhelm Swarovski, son of the original founder, was born in 1918.

In 1935, with the help of his father, he developed a prism fabrication and grinding process that he used in the design of his first 6×30 binocular.

Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments in the premium segment of the market, including binoculars, telescopes (spotting scopes), rifle scopes, range finders and night sight devices.

The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design.

The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects.