[6] Sway was created on January 4, 2020 by Michael Gruen via his company TalentX Entertainment,[7] with founding members of the group Josh Richards and Bryce Hall.
[1] Cosmopolitan described the house as "eye-roll-inducing",[1] while Business Insider noted it as resembling a fraternity group engaging in controversies and feuds, and having supporters akin to those of boy bands from the 1990s.
[8] Often referred to as "the One Direction of TikTok",[2][9] the group consisted of nine members – Richards, Hall, Jaden Hossler, Griffin Johnson, Kio Cyr, Anthony Reeves, Quinton Griggs, Blake Gray and Noah Beck.
[6] Later, Richards and Hall released a single titled "Still Softish" as a diss track in response to a public feud they had with Hype House member Chase Hudson.
[14] In August 2020, the city council of Los Angeles disabled the electricity for their house, citing "irresponsible highly-infectious disease spreading", as Hall had hosted a party there a few days prior during the COVID-19 pandemic.