Swebus Express' was focused in southern Sweden, with Uppsala and Stockholm in the north, Norrköping, Linköping and Kalmar on the east coast.

Malmö and Blekinge in the south and Helsingborg, Halmstad and Gothenburg on the west coast and Jönköping in the middle, and some lines extended to Oslo in Norway and Copenhagen in Denmark.

[3] A large marketing campaign between April and August, which included free return tickets, led to some routes quintuple their passenger rates in the period.

This again led to Swebus ordering 65 14.7-metres coaches to be bodied by Van Hool on Volvo B10M-70B chassis and two Neoplan Megaliner.

[4] On 1 January 1999 the long-distance coach market in Sweden was deregulated, which led to several new Swebus Express routes, including Stockholm - Uppsala - Gävle, Växjö - Jönköping, Västervik - Jönköping, Växjö - Malmö and Kalmar - Karlskrona - Hässleholm - Helsingborg from 25 January 1999.