Sweden was represented at the Eurovision Song Contest 1998 with the song "Kärleken är", composed by Håkan Almqvist and Bobby Ljunggren, with lyrics by Ingela "Pling" Forsman, and performed by Jill Johnson.

The Swedish participating broadcaster, Sveriges Television (SVT), selected its entry through Melodifestivalen 1998.

The show was watched by 2,881,000 people and the winner was "Kärleken är", sung by Jill Johnson and composed by Bobby Ljunggren, Håkan Almqvist and Ingela Forsman.

Ahead of the contest, Sweden were considered one of the favourites among bookmakers to win the contest, featuring alongside the entries from United Kingdom, Belgium, Malta, and the Netherlands.

[1] Johnson sang in the 19th position on the night of the contest, and at the close of voting she finished 10th out of 25 countries, receiving 53 points.