[3][2] The animated and audiovisual portions of the production star the following:[1] In addition, live Factory International staff act as Real Good Chicken representatives and guide the audience throughout the installation.

The audience is then taken into a room containing artifacts and awards from RGC's long history, where they are introduced to Chicky Ricky (Munya Chawawa), the chain's long-standing cartoon chicken mascot.

Dejected, he observes the world to see how customers' response to food advertising has changed significantly from the time he was introduced; he is surprised that the UK's fastest-growing chain, 'Food Bank', has no mascot at all.

He joins the audience in reflecting on what customers want from their relationship with food, theorising that those who eat Ortolans - something that causes bleeding from the mouth due to their sharp bones - want most to taste themselves.

The Guru offers relaxing platitudes to soothe complex thoughts arising from the previous room's questions.

Ricky appears on a screen, where he questions why RGC can't return to selling 'good, wholesome food' - he is admonished by The Guru for believing that it was ever that way.