The news organization was founded by Braden Keith, Garrett McCaffrey, Davis Wuolle, Tiffany Stewart and Melvin Stewart.

[3][4] The roots of the YouTube channel can also be traced to SwimNetwork.com, where in 2010 Stewart was the host of an interview show.

[3] Four years after the initial launch of the website and the start of the YouTube channel, Keith and Stewart spearheaded the launch of a print magazine taking some of the first hard copy issues to the 2016 US Olympic Trials to increase brand recognition.

[5] Headquarters at time of launch were located in Austin, Texas, though workers were spread throughout multiple states.

Current contributors and columnists include podcaster Rich Roll and author and former national-level swimmer, Olivier Poirier-Leroy.