Founded in Australia in 1969 and globally headquartered in Melbourne, and was sold to Health & Happiness, a Chinese company based in Hong Kong previously known as Biostime International, in a $1.7 billion, two-step deal in 2015 & 2016.
[4] Swisse products are currently available in Australia, New Zealand, Singapore, South Korea, Indonesia, China, Hong Kong, India, the U.S., France, Italy, Switzerland and the Netherlands.
Swisse's parent company is international family health and wellness provider H&H Group, publicly listed on the Hong Kong Stock Exchange.
In recent years it has released products in a number of consumption formats, such as liquids, vegetarian-friendly capsules, dissolvable powders and effervescents with natural fruit flavourings.
[16] In 2012, the TGA's Complaints Resolution Panel ordered the company to cease use of the terms "clinically proven" and "independently tested" in its promotional materials, in addition to the tagline "Tired?