The Swiss Broadcasting Corporation (SRG SSR) held a national final to select its entry for the Eurovision Song Contest 1977.

Swiss German and Romansh broadcaster Schweizer Fernsehen der deutschen und rätoromanischen Schweiz (SF DRS) staged the national final on 19 January 1977 at 21:00 CET in Zürich.

Peter, Sue and Marc— who represented Switzerland in 1971 and 1976 —, and Brotherhood of Man— who won Eurovision for the United Kingdom in 1976 —, made guest appearances.

[5] The winner was the song "Swiss Lady", written by Peter Reber [de], and performed by the Pepe Lienhard Band.

At the close of voting, Switzerland had received 71 points in total; finishing in sixth place out of eighteen countries.