In addition, the BBC was also the host broadcaster and staged the event at the Wembley Conference Centre in London, after winning the previous edition with the song "Save Your Kisses for Me" by Brotherhood of Man.

On 9 March 1977, the British Broadcasting Corporation (BBC) held at the New London Theatre the national final to select its entry, A Song for Europe 1977, presented by Terry Wogan.

Fourteen regional juries voted on the songs: Bristol, Bangor, Leeds, Norwich, Newcastle, Aberdeen, Birmingham, Manchester, Belfast, Cardiff, Plymouth, Glasgow, Southampton and London.

The winning song was "Rock Bottom", written, composed and performed by Lynsey de Paul and Mike Moran.

Due to the cameramen's industrial action that spread throughout the BBC, many live broadcasts were affected in the coming weeks and the Eurovision final was postponed.