[4][5][6] She was a member of the Canadian task force on Sex-Role Stereotyping in the Broadcast Media established in 1979,[7] a founder of MediaWatch Canada and subsequently its National Director, and presented internationally at forums on the portrayal of women in advertising.
The result is a picture of little artistic or entertainment merit, relying on a lot of clichéd outdoor shots to pad a slight story and thin characterisations.
"[27] From the early 2000s, critics brought a new perspective to Madeleine Is ..., with one stating that "Spring's film has a few very powerful moments ... and some strikingly expressionistic shots of downtown Vancouver.
"[6] In 1979, Spring was appointed to a task force on Sex-Role Stereotyping in the Broadcast Media, established by the Canadian minister responsible for the status of women.
The purpose of the task force was "to draw up guidelines for a more positive and realistic portrayal of women in radio and television, and to make policy recommendations for consideration by the CRTC and the broadcast industry.
"[7] Following the decision of the task force that the broadcast industry should voluntarily apply self-created guidelines for a two-year trial period, Spring and two others founded, and Spring was National Director of, MediaWatch Canada, a national lobby group intended to educate the public, facilitate public complaints about the portrayal of women, monitor television and radio broadcasting and advertising, and lobby the federal government.
The Canadian experience was influential in policy development in other countries: Spring presented in 1988 in Australia at a public forum on the portrayal of women in advertising,[31][32][33] during which she was interviewed by New Zealand media.
[43][44][45] In 2005, Spring co-produced Our bodies...their battleground, a documentary about the sexual violence crisis facing women and girls in the Democratic Republic of Congo and Liberia.