Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware.
This method was developed by George M. Prince (1918–2009)[1] and William J.J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s.
He and his colleagues developed specific practices and meeting structures which help people to ensure that their constructive intentions are experienced positively by one another.
The use of the creative behaviour tools extends the application of Synectics to many situations beyond invention sessions (particularly constructive resolution of conflict).
Synectics is more demanding of the subject than brainstorming, as the steps involved imply that the process is more complicated and requires more time and effort.