With effect from 1 January 2014 the retailer (Synergy) merged with the state-owned generation business (Verve Energy).

The primary activities of Synergy are electricity generation and retail sales, and wholesale energy trading.

Generation assets include coal-fired generation at Muja and Collie power stations, gas turbines at Cockburn, Pinjar, Kalgoorlie and Mungarra and wind and solar farms in WA’s mid-west and great southern regions.

Synergy is involved in the pricing, sale and marketing of electricity to end-user customers in the SWIS.

Synergy is involved in the pricing, sale and marketing of gas to end-user customers in WA.