Synovate was a market research company with more than 100 offices in 62 countries.

It was formed from the acquisition of a number of market research firms such as Blackstone, Market Facts, Censydiam, ISIS Research, Tribi, Symmetrics, Proactive Insights, and AMI.

[4] Synovate was sold by the Aegis to Ipsos on 11 October 2011 for £525 million (€595 million)[5][6] The combination of the 5th and 6th largest market research companies formed the 3rd largest market research company in the world with offices in 84 countries.

[9] Following the sale of Synovate, Aegis became a scaled media and digital communications specialist.

In 2013, Ipsos sued Aegis for £100 million compensation over deception on the sale of Synovate.