was officially established on February 19, 2004 as a consequence of the merger between Aycell, Türk Telekom's GSM Operator and İş-TİM which has been established through the partnership of İş Bankası Group with a share of 51% and Telecom Italia Mobile with a share of 49%.

A totally new brand "Avea", reflecting the synergy from the merger, was introduced into the market on June 23, 2004.

Avea has been able to complete most of that process about one year after its creation, and currently covers a vast majority of Turkey's land area with more than 7000 base stations (A map can be found on The GSM World Web Page).

Offering services to 97.4% of Turkey's population through its next-generation network, the company is growing fast both in the corporate and individual services with the brand "Avea" and constantly investing in technology and infrastructure, as well as in its management and more than 2,700 employees.

As the latest participant in the Turkish GSM sector, Aria, Aycell and Avea have been obliged to offer lower prices to attract a maximum number of customers.