[4] Initially, her purpose was to attract further attention to the label from the rest of the music industry, but the couple soon began to treat the character as an artist in her own right.
[3] It was decided that T-Babe would be 18 years old, single, lonely, fluent in German, Spanish, Italian and Japanese, and "a big fan of shopping [and] athletics".
[4] T-Babe was first previewed in 2000 at the music festival Midem in Cannes, where Glasgow Records formed part of the British Phonographic Industry's stall.
[citation needed] She later appeared on the American Broadcasting Company's programme Good Morning America, and was also named "Most Beautiful New Pop Artist" by the Italian version of Cosmopolitan and "It Cyber Pin-up of the Year" by Entertainment Weekly.
[9][10] During this promotion, commentators compared T-Babe with similar computer-generated/animated characters of the time, such as Gorillaz, Lara Croft, Kyoko Date, Ananova and Germany's e-CYAS.