[1] Unwin fashioned a "highly competitive company with a reputation for discovering and marketing promising new authors".
[2] The company published fiction series such as the Pseudonym Library and the Overseas Library through which promising new authors such as Joseph Conrad, John Galsworthy and W. Somerset Maugham could be "profitably marketed to a growing middle-class reading public"[2] in the 1890s.
The company's list also included works by Henrik Ibsen,[3] Friedrich Nietzsche,[4] H. G. Wells, Olive Schreiner,[5] W. B. Yeats, Ford Madox Ford, Sigmund Freud, Ouida and E. Nesbit.
T. Fisher Unwin employed a "skilful team"[6] including Edward Garnett as reader (who recommended Almayer’s Folly for publication) and David Rice as chief salesman.
[9] Unwin retired to his home in Sussex in 1926, following which his publishing house merged with Ernest Benn Limited.