The label was founded in August 2007 and quickly announced its first release, the band Underworld's first studio album in five years, Oblivion with Bells.
Side One Recordings gained attention when it was connected with the CD release of Radiohead's 2007 album In Rainbows in the United States and Canada.
In 2008 they signed the British band Hatcham Social, releasing their debut album You Dig The Tunnel I'll Hide The Soil in June 2009.
This brought Underworld and Radiohead under the same newly named label.
But some potential issues caused us to figure out a new name, and quick.