Between 2001 and October 2006, the company was known as ukbetting plc and grew through the acquisition of a number of businesses including: ukbetting.com Ltd, PA Sporting Life Ltd, the UK assets of the Sportal and Sports.com, TEAMtalk Media Group plc and Rivals Digital Media Ltd.[2] In January 2007, 365 Media Group was itself acquired by British Sky Broadcasting and the company now operates as a division of Sky Sports.
365 Media Group ran a network of sports news and content websites, including TEAMtalk, PlanetF1.com, Football365, sportinglife.com and Sportal.
The company was also involved in content syndication to other media owners and mobile network operators.
TEAMtalk.com is the name of a football-related website based in Leeds since 1996 when it was launched by Bill Wilson's IMS PLC.
The site grew out of the premium rate football phonelines phenomenon of the early 1990s, developing into a website with a tabloid media style of reporting.