Headquartered in Beachwood, Ohio, its products include advanced tools for automating and optimizing planning, scheduling, appointment booking, and routing, as well as job allocation and real-time field service event management.

[2] ETAdirect is a software as a service model employing a patented algorithm which operates using pattern recognition in order to accurately gauge the arrival time of a mobile employee at a customer's location.

ETAdirect is currently used by several cable television companies in North America, including Cox Communications,[3] broadband operators in Europe, such as Virgin Media,[4] and ONO (Spain).

The company is privately held and employs more than 550 employees worldwide and is headquartered in Beachwood, Ohio, with additional offices in London, United Kingdom, and São Paulo, Brazil.

This yields a more accurate time of arrival estimates than the alternative of managing service appointments according to averages of human resource capabilities and availability.