TROS

This broadcasting association was particularly well known for its entertainment programmes, quizzes and focus on Dutch folk music in programmes like Tros Muziekfeest op het Plein and the digital channel TROS Sterren TV.

Due to the popular outcry and political turmoil caused by this venture, the entrepreneurs jumped on the offered opportunity to go legitimate, as an addition to the 5 private broadcasting associations that were distributed time slots based on their membership in the Dutch public broadcasting system.

[1] Its arrival was a different development in the area as it did not originate in the religious or political beginnings of the other broadcasters but aimed at providing programmes that its viewers wished to see.

Other television and radio stations began to follow suit to maintain an audience.

This was mostly a point of contention in the 1970s, as some did not think that older television and radio stations should bow to the pleasure and superficiality of the average viewers.